Forty years ago in New Orleans, Louisiana, a taste sensation was born. What began with one small restaurant and one big idea turned into a craze that swept the nation – and the world.

1972 1976 1980s

Popeyes introduces its "Love That Chicken from Popeyes®" tagline.

Popeyes introduces crawfish in the United States.


Popeyes enters a new era of growth as PLK begins updating the look of Popeyes restaurants.

Popeyes celebrates 25 years of success.

Popeyes Chicken & Biscuits receives "MenuMasters Award" for Louisiana Legends over rice dishes.


Popeyes becomes the number two quick service chicken chain based on number of units.

Popeyes Chicken & Biscuits celebrates new heritage-designed restaurant in Atlanta, GA.

The Popeyes brand reinvents itself based on its long-standing roots in Louisiana- inspired home cooking. This includes a new logo, distinctive new products and a new advertising campaign touting "Louisiana Fast™."

Popeyes introduces feisty spokesperson "Annie" to tell it like it is on national television.

Popeyes launches first Popeyes Pay Day.


Popeyes launches a healthier menu called Louisiana Leaux™ with flash mob in French Quarter.

Popeyes® BONAFIDE® Chicken Beats KFC® Original Recipe® in National Taste Test.

Popeyes introduces Rip’n Chick’n™.

Popeyes introduces Dip’n Chick’n™.

The Popeyes Foundation, Inc. announces partnership to benefit the ProStart® program to develop the next generation of food-zealot restaurateurs.

Popeyes celebrates 40th Anniversary and announces plans for system-wide remodeling of its restaurants.

Popeyes partners with Zatarain's to launch Zatarain's Butterfly Shrimp.

Introduction of Cajun Surf & Turf. A twist on the traditional Surf & Turf, the Popeyes way!

Popeyes' first annual Love That Chicken Month kicks off in September.

Popeyes Debuts Chicken Waffle Tenders.

Coca-Cola© Holiday Cups return with three new custom designs.